Employee marketing has never been more important in the era of the great resignation. Focusing on your employee marketing strategy is important for many reasons. It has great benefits like greater employee engagement and improved productivity. It is critical in developing a great company culture, reducing turnover and attracting and retaining the best talent.
In turn, these benefits create great customer experiences and increases sales. It really is a win for all.
With organisations leading the way in advancing customer experiences, employee marketing strategies now play a significant role in their overall business strategy and business growth.
Employee marketing is not however the same as Internal communications. Internal communications tend to be from top down however employee marketing includes the approach and benefits to the employee of being part of the organisation. This in turn instils a sense of pride and ‘stickiness’ to the business by employees.
This stickiness turns employees into ideal brand ambassadors for an organisation. They know the organisation inside out and therefore are best placed to promote the benefits of working for, or buying from them.
Employee marketing includes keeping your team up to date with company activity, as well as attracting the best talent during your recruitment process. While recruitment is often run by the Human Resources department, it is important to engage your marketing teams and employees themselves in your approach to employee retention and acquisition.
Engaging your team in the recruitment process is an effective way of recruiting, as employees will only tend to recommend those they would be happy to work alongside or who align with their own work ethic.
Employee marketing engages teams and drives culture of the workplace by living the core values, mission and vision of the organisation. By prioritising your employees in your internal marketing strategy, you are demonstrating the importance of your employees being up to date, to your employees and potential future candidates.
Examples include:
- Onboarding programs
- Wellness and employee engagement programs
- Feedback forums
- Brand training
- Employee advocacy programs
- Diversity and Inclusion support
Are you a small business owner or HR Manager looking for support with your Employee Marketing Strategy?
Contact us today to see how we can help you recruit and attract the best talent for your sector.
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About the Author
Founded in 2022, Pennypop is an Irish Marketing agency specialising in Marketing and Communications. The business is based in Louth, Ireland and supports businesses across Ireland, UK and USA.
