If you’re considering ramping up your marketing efforts, especially around Christmas, you might consider email marketing as a strong, direct way of raising awareness and selling products and services.
Email marketing is seeing an uptake across industries, with mailing lists increasing and engagement showing positive signs. Here are some reasons your business should consider making it part of your regular plans:
Increase Brand Awareness
Sitting directly in someone’s inbox gets you seen! If users have shown interest in your brand by either making a purchase, browsing your website or signing up to your mailing list (i.e. given you their email address), they’re likely to notice your email bouncing in. If a purchase has been made some time ago and your email lands, they’ll recognise your branding and be more likely to jump back in.
It’s Cost Effective
Depending on the software you’re using to send emails, there may not be a cost at all. But even paid software doesn’t have to be expensive for what it allows you to do – you can safely store contacts and split them into targeting groups, design personalised emails and schedule seasonal content.
Speaking Directly to your Audience
Email marketing allows you to say exactly what you want to a defined audience. If you have contact groups set up, you will know the purpose of contacting each group and tailor the messaging to be relevant and more direct. For example, if your business sells products from various categories, you may decide to target previous purchasers of one type with a different message to those who have purchased another – with the benefit of being more likely to be seen by the recipient.
No Reliance on Algorithms
When you send an email directly to a user, they will get it. Social media messaging has its purpose to get a wider message out to engaged users, but with email marketing you don’t need to rely on algorithms or engagement rates to have the potential to be seen. You own your contact list, so you can choose who to send mails to and when – giving you more control and actionable analytics.
If this has convinced you that email marketing is a good option for your business, but you’d like some help to implement it as part of your marketing plans, talk to us!
We’d be happy to help you launch new campaigns, update existing ones and target your audiences.
